BYECIGARETTES

From May 2016 e-cigarettes can not be sold to people younger than 18 years, because research showed that the e-cigarette more harmful than expected. Surprise, I guess?! I don't think that inhaling vapors is healthy in the first place, that's not really rocket science, is it? Anyway, with this change there also comes a change in advertisement. Only tobacconists are allowed to promote the e-cigarette, in store. In addition, the labeling also will be adjusted with warnings and misleading terms are prohibited.

State secretary van Rijn is aiming with this prohibition to protect young people against the damage smoking can wreak and to prevent them thinking smoking is a normal habit. These, of course are good aims. Yet I wonder if it is really as effective. I don't think it is a very drastic measure. Their audience, the ones noticing this changes are already familiar with smoking. I think that for those the harm is already done. To really have an influence on this, I think you need to approach kids. Kids who are slowly but surely creating awareness concerning stimulants as alcohol and tobacco. And fortunately, the campaign ''Rookvrije Generatie'' was recently launched by The Heart Foundation, the Lung Fund and the Dutch Cancer Society. This campaign aims to give people who'll have a child from 2017 a chance to make sure their kid can grow up completely smoke-free: Without the bad example of smoking people they see around them. Without the lure of shiny packages and flavors added to cigarettes.

Prevention is better than cure!

#Rookvrijegeneratie #ecigarette #prohibition #prevention #kids